Leading creative strategy, brand development, & marketing I directed my team with building from the ground up a The National Wrasslin’ League in less than 6 months. With over 60 wrestlers, full graphics & apparel, in & out of ring custom gear, all photography & videos, social media campaigns, publicity events, and public speaking engagements we were able to reach 12 regional television markets with a weekly television show in less than one year.
The OK Program is a national mentoring model for African-American men and boys between the ages of 12 to 18 with 9 chapters across the country. The program brings together African-American police officers, and pastors around the country to recruit, train and organize African-American men to mentor. I was tasked with an extensive brand launch including identity, photography direction, fundraising materials, brand guidelines, apparel design, web design, social media, and event planning.
Winntech developed and built a cohesive in-store merchandising solution in 2011 for one of the largest mobile phone providers in Mexico (now AT&T Mexico) that offered a new design language that adapts to virtually any environment. The challenge was to develop a personalized selling environment where customers could interact through self-guided displays. My task was to develop and lead a new brand image with physical merchandising, interactives, and wayfinding with improved customer experience through category, sub-category and product-specific signage.
By extending Mad Toy Design’s ‘Big Money’ character I designed and illustrated a series of prints to sell in limited quantities. The Mad Money illustration series is a representation of the ways our currency is used in suspicious techniques. Mad Money was made to not handle replication and consists of multiple symbols that have been used throughout the lifespan of Mad Toy Design artwork.
Mad Toy Design was hired to design and manufacture a limited-release high-end 8” rotocast vinyl toy for the game Minecraft. Realizing this product would have a worldwide distribution to the retail chain stores I developed the packaging on the Minecraft Creeper Anatomy to be interactive with the figure itself for longer customer retention to increase sales. Developed to be an exploding three-dimensional exploding diagram, it intrigues the buyer to assemble the vinyl figure itself while also keeping the original packaging as a collectible.
Camp David is a company focusing on high-end screen-print and embroidery production for the resort and college markets. Some clients include Atlantis, Disney, Rock and Roll Museum, Warner Brothers, Universal Studios, Yosemite National Park, and NCAA colleges. These are some examples of my screen-print and embroidery garments that were produced.
In 2012 Winntech proposed a new type of biometric headphone for Monster. By utilizing the new technology of Bluetooth 4.0 and a smartphone we developed a biometric headphone that could capture heart rate, oxygen saturation, and body temperature all in the ear canal. By adding a fully integrated custom smartphone app we were able to develop the most advanced healthcare collection system for fitness aficionados. I led research and development in technology, application design, marketing.
Winntech was hired to develop the Monster CES booth for 2012. Shown here are the initial renders that were developed. Utilizing scaffolding and insulated cloth we were able to produce a “Monster” environment including individual displays of new products, large environmental signage, and a private showroom only available by exclusive invitation. I was tasked with the Winntech design team to develop, manufacture, design, source, and install the tradeshow booth.
Give Hope Back provides free sunscreen, education, and skin cancer screenings to children at the greatest risk for high levels of sun exposure. High-risk activities include youth sports and swimming. By partnering with Kansas City Metro parks systems, Give Hope Back aims to reduce the number of children diagnosed with skin cancer in Kansas City.
As a member of the executive board, these are some of the yearly graphics provided throughout the last 10 years we’ve been in operation.
