Superior Linen & Work Wear
E-commerce Website

This project involved designing and developing a B2B e-commerce website designed for businesses purchasing workwear, uniforms, apparel, lab coats, and other branded products. The platform enables custom embroidery, including personalized name monograms and company logos, and basic screen printing for larger orders. It also comprises essential business functions such as quote requests, invoicing, payment processing, and multi-location shipping logistics to better serve organizational buyers.

The website expanded the business beyond core workwear by creating a scalable online channel for additional customizable products, including ad specialties and promotional items. This broader offering strengthened the company’s ability to serve customer needs, increased sales opportunities, and improved ROI by more than 200%.