NWL
Branding & Ad Campaign

National Wrasslin’ League was designed as a modern wrestling brand inspired by the scale, energy, and nostalgia of classic regional promotions. With teams in Kansas City and St. Louis and a weekly television program airing in 14 U.S. cities, the league needed an identity that appeared bold, recognizable, and flexible across broadcast, live events, sponsorship, merchandise, and digital media. The final system combined a strong emblematic logo, strong typography, a disciplined red, white, and blue palette, and textured graphic elements to create a brand language that appeared rugged and polished.

The work expanded into a full visual ecosystem, including apparel, posters, tickets, vehicle graphics, outdoor advertising, social content, video, web design, championship belts, and printed collateral. It also included business-facing pieces such as the Sponsorship Guide and Media Guide. More than a logo project, this was the development of a complete entertainment brand system that unified the fan experience, promotional visibility, and partner presentation into an integrated, memorable visual identity.