NWL
Branding & Ad Campaign

The NWL (National Wrasslin’ League) was a wrestling company based in Kansas City and St. Louis, featuring separate teams that competed in a style reminiscent of the early days of regional wrestling. It aired a weekly TV show in fourteen markets.

The logo design is bold and patriotic, appealing to all ages. Using the Gotham Extra Bold font, it looks great in both small and large sizes.

The advertising campaign featured logo patterns and a steel trade plate background, giving it a polished look that is recognizable from a distance and detailed up close.