Sirius XM Radio
Best Buy Endcap

The SiriusXM retail endcap was designed as an interactive merchandising system that integrates physical displays, digital content, and custom software into a unified branded experience. Deployed in Best Buy stores nationwide, it enabled customers to explore subscription plans, programming options, and compatible devices for vehicle, home, and portable use. The goal was to create an engaging and informative in-store experience that made SiriusXM accessible, modern, and easy to understand.

The fixture was built for long-term flexibility. Interchangeable components allowed new products to be added as the lineup evolved, while updated interactive content could be downloaded with minimal disruption. The replaceable capacitive button beneath the monitor supported maintenance and extended the unit’s lifespan. This modular approach provided SiriusXM with a future-ready retail solution that supported product evolution, reduced disruption, and maintained a consistent branded experience.