The Superior Linen Supply Catalog was developed as a polished sales and product reference tool, expanding the company’s brand presence as a practical, customer-facing format. Reflecting Superior Linen’s devotion to quality, reliability, customization, and service, the catalog presents the full product range in a clear, easy-to-navigate system across apparel, linens, mats, hospitality, healthcare, sanitation, and paper products. The visual approach unites the company’s Kansas City heritage with a clean, professional layout, making the catalog effective for sales, customer education, and product selection.

My role included catalog design, photography direction, location planning, garment and product presentation. My duties included catalog design, photography direction, location planning, product presentation, print budgeting, and post-production. I directed photography and selected locations to reinforce the brand’s service-focused narrative, and managed Photoshop background changes to adapt the catalog from the College Catalog format to a Superior Linen-specific piece. Additionally, I created garment graphics, managed image preparation and color correction, and oversaw photography and print budgets aligned with business objectives. The final catalog provided Superior Linen with a well-integrated, branded sales tool that displayed its product range, custom options, and regional service reputation in a professional format.