The 2009 Camp David Resort Catalog served as a seasonal sales and marketing tool, displaying the brand’s resort apparel via curated lifestyle and garment photography, product storytelling, and targeted merchandising. I led the overall art direction, overseeing catalog layout, visual communication, photoshoot planning, location selection, and coordination of the seasonal product presentation. The finished catalog combined aspirational resort imagery with clear wholesale product details, color stories, suggested graphics, and collection-based merchandising to support national consumer and retail marketing initiatives.

My roles included both creative direction and production management. I directed photography and locations, designed the catalog, managed post-production tasks, including color correction and background adjustments, and repurposed imagery for the College Catalog as needed. I also contributed to garment graphics, managed garment photography, and oversaw budgeting for printing and photography production. The result was a well-integrated seasonal catalog that unified lifestyle, product, and brand presentation while boosting Camp David’s overall sales and marketing objectives.