Developed comprehensive product and brand strategies for Denon’s new lineup of high-end, lifestyle-specific headphones. Denon is recognized as one of the oldest and most respected consumer electronics brands globally.

Created a new brand positioning framework for Denon, including brand positioning, brand personality, brand pillars, and the new “Sounds Like You” catchphrase. Designed and prototyped custom merchandise packaging with a color-coding system to clearly distinguish each lifestyle category. Developed in-store merchandising systems in various sizes and price points for major retailers and distribution partners.