iUsacell In-store Rebuild
Winntech developed and built a cohesive in-store merchandising solution for one of the largest mobile phone providers in Mexico (now AT&T Mexico), featuring a new design language that adapts to virtually any environment. The challenge was to develop a personalized selling environment in which customers could interact with self-guided displays. My task was to develop and lead a new brand image, including physical merchandising, interactives, and wayfinding, with an improved customer experience through category-, sub-category-, and product-specific signage.