For Give Hope Back’s annual Lobsterfest fundraiser, I created a new apparel graphic each year to support the event’s promotional campaign and extend its visual identity into wearable merchandise. Each design was developed to feel event-specific while still fitting within the organization’s broader mission-driven tone, giving attendees, donors, and supporters a memorable way to connect with the fundraiser beyond the event itself.

The apparel graphics were used on merchandise sold during Lobsterfest and helped reinforce the campaign across event materials, auction items, and donor-facing promotions. The examples below showcase a selection of yearly Lobsterfest designs, each created to bring energy, personality, and consistency to one of Give Hope Back’s signature fundraising events.