MAD Toy Design’s Modern Hero 6” rotocast figure brings one of MAD’s long-running original characters into a fully sculpted collectible format. The character represents a faded icon from a more imaginative era—reduced to the skeleton of what he once was and forever burdened by the pursuit of “Big Money.” Originally developed through years of platform designs, custom figures, prints, and character explorations, Modern Hero became a recognizable part of MAD’s creative universe before being produced as an original rotocast toy.

For this release, I developed the overall packaging design, typography, and supporting social media advertising to help position the figure as a premium collectible. The exclusive colorway first launched at New York Comic Con 2013, with the remaining run released at DesignerCon later that year. Standing 6” tall with the hat on, the figure featured multiple points of articulation, a variety of accessories, and deluxe boxed packaging with a custom foam insert designed to protect and present the piece as a limited-edition designer toy.